Breyer on the menu at BETA dinner

For the fourth consecutive year I was in Birmingham last night for the British Equestrian Trade Association’s Gala Dinner and Business Awards, with clients Breyer, and UK Distributor Treasure Trove and guests. It was particularly good to see Breyer’s Marketing Communications Director, Kathleen Fallon again, over from New York for the BETA show.

Having established upon arrival that the floral centrepieces which we commissioned and place cards which we designed and printed, have safely arrived and been installed, I was able to relax and enjoy the evening. It was a success as far as Breyer was concerned with numerous mentions during the course of the evening and a strong visual presence on the backboards, and the presentation. From an almost standing start five years ago the Breyer brand really has become an established part of the UK equestrian scene, and it’s events like this that help reinforce the reputation.

Only one regret during the evening for me, the venue for the dinner was the National Motorcycle Museum and yet I didn’t see a single bike - I must go back when it’s open for business.

Jez