Brand What?

I was surprised to be asked by the Marketing Manager of a local firm earlier today “what is a Brand Guardian?”

Also known as Corporate Visual Identity (CVI) or simply Brand Guidelines, it is an essential tool for any organisation that cares about its image or trades on its ‘brand’ (and that’s all of you of course!!).

In a nutshell a Brand Guardian can be anything from a very simple 2-4 page document (2.94Mb) addressing consistency issues across all branding mechanisms - how the logo should appear across different applications, colour palettes, position and typefaces to be used - or a huge document (14.9Mb) that expands on this – detailing divisional variations, internal stationery layout, email protocol, fleet branding and so on and so on...

Have a look at the examples linked to our website, and get in touch if you’re interested.

Tip: if you care enough to produce it - don’t neglect to police it! Giving staff ownership of their role is commendable - but not at the expense of your organisation’s image and reputation.

Sarah