As part of our PR remit for Treasure Trove - the UK distributor for US model horse company Breyer - we have been busy talking to a whole range of media whose principal audiences are Breyer buyers - girls aged between 7 and 12.
As a result we have secured space for Breyer product competitions in a number of large circulation magazines like Girl Talk and All About Animals, and recently landed two great slots on Pop Girl TV and Tiny Pop TV. Both channels ran a Breyer competition during half-term week, providing us with excellent exposure for the brand.
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