This week SHOUT!PR celebrates 18 years in business - no mean feat when you consider we were born into the gloom of the last major recession, and have now earned our place at the bar just as another economic plague blights the business landscape.
But let’s not focus on downturns at such an auspicious time, but instead raise a glass to the many friends we have made along the way, especially those that have given us financial reward! We have been fortunate in forming some fantastic relationships with both clients and suppliers over the past 18 years with at least one or two of the companies we first worked with in 1991 still using us to deliver their marketing communications!
If the economic conditions haven’t changed that much in our 18 years, the job we do, and the way we do it have certainly moved on a pace.
Our main offering in those early days was concentrated around media relations and when we weren’t putting the words together for a press release we could be found standing over a hot printer as it churned out endless A4s. Next stop was the ‘production desk’ where we inserted each still-warm press release into a hard-back envelope, along with accompanying photograph. Then we printed address labels to be stuck on each envelope, along with a stamp, oh yes, and then we had to take them all down to the Post Office - no wonder we didn’t do much else - there wasn’t time!
But once we had made the connection to the Information Superhighway (sounds almost antique doesn’t it) there was no holding us, and today the number of projects we are asked to deliver - from design of a simple bookmark to creation of bespoke websites, trade media campaigns and award-winning annual reports - is only matched by the tools we employ to deliver them - e-shots, pdfs, digital print, web links, twitters and blogs - to name but a few - none of these words (OK, I’ll give you digital and print, but not together) even existed in our world in 1991.
But enough nostalgia for now, here’s to all our friends and loyal supporters, and let’s hope our next milestone at SHOUT!PR isn’t accompanied by another economic calamity!
Jez and Sarah
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