Soon after we were awarded the contract for Crich Tramway Village’s marketing material make-over, back in 2007, I decided I’d better get myself down there and get a feel for the place. So one sunny Saturday Olivia, my wife, and James, my son - aged 2 at the time - got ourselves ready for an unknown adventure. Olivia and I were armed with the preconception of a fusty old transport museum and a picnic - both of which were completely demolished by the time we left!
We actually spent 5 hours at Crich riding on the trams - free rides as often as you like - playing in the park and on soft play, walking through the woodland, looking at the memorabilia, cafe stop and of course a couple of visits to the old time sweet shop (mmmmm, white chocolate rainbow drops…). James loved it – and so did we!
Confirmation that its existing promotional material was not portraying the facilities and experience accurately was made, and I came home armed with ideas on how we could better reflect a lively and fun collection of great artefacts, memorabilia and of course... trams!
In summary, we enjoyed a great family day out, and created a fun and lively vibe for its new promotional materials including; Guide Book, comments scheme, visitor leaflets (standard and family targeted), flyers, ads and site posters. Oh yes, and James has made sure we keep a slot in the diary for Crich Tramway Village every Spring for the foreseeable future.
Paul.
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